Last updated: 15 August 2026
1. About this policy
A Scent of Beauty (“we”, “us” and “our”) respects your privacy and is committed to handling personal information responsibly. This Privacy Policy explains how we collect, hold, use and disclose personal information when you visit our website, contact us, book or receive a service, purchase a product, subscribe to marketing, or otherwise interact with us.
We handle personal information in accordance with applicable Australian privacy laws, including the Privacy Act 1988 (Cth) and the Australian Privacy Principles where they apply to us. Health information is sensitive information and receives additional protection.
2. The information we may collect
Depending on how you interact with us, we may collect:
• identity and contact details, including your name, date of birth, address, email address and telephone number;
• appointment and account details, including booking history, account login details and communication preferences;
• health and treatment information relevant to providing services safely, such as medical history, allergies, medications, pregnancy or breastfeeding status, contraindications, treatment plans, consent forms, practitioner notes and treatment outcomes;
• photographs or videos, including before-and-after or treatment-progress images, where appropriate and with the required consent;
• transaction and order information, including products purchased, delivery address, billing information, refunds and payment status;
• communications, enquiries, feedback, reviews and complaint information;
• marketing preferences and interactions with our emails or promotions; and
• technical and website-use information, such as IP address, browser type, device information, pages visited, referring website and cookie data.
We generally do not retain complete payment-card details. Payments are processed by the relevant payment provider or financial institution, subject to that provider’s privacy and security practices.
3. How we collect information
We usually collect personal information directly from you when you:
• make an appointment through Fresha, by telephone, online or in person;
• complete a consultation, medical history, consent or treatment form;
• receive a treatment or purchase products;
• create a website account, place an online order or arrange delivery or collection;
• contact us by telephone, email, website form, social media or in person;
• subscribe to marketing or participate in a promotion; or
• browse or interact with our website.
We may also receive information from an authorised representative, referring or treating health practitioner, booking platform, payment provider, delivery provider, website service provider or another third party where you have consented, would reasonably expect us to do so, or the collection is otherwise permitted by law.
If you provide personal information about another person, please ensure you are authorised to do so and that the person understands how their information may be handled.
4. Why we collect, use and disclose information
We may collect, hold, use and disclose personal information to:
• respond to enquiries and arrange, confirm, reschedule or cancel appointments;
• assess suitability for services and provide safe, appropriate and personalised care;
• maintain consultation, consent, treatment and client records;
• communicate pre-treatment and aftercare information;
• process product orders, payments, refunds, deliveries and collections;
• manage client accounts, memberships, promotions and gift vouchers;
• communicate with treating or referring practitioners where authorised or permitted by law;
• provide customer service and respond to feedback or complaints;
• send marketing where you have consented or where otherwise permitted by law;
• improve our services, products, website and client experience;
• maintain website functionality, security, analytics and fraud prevention;
• meet professional, insurance, taxation, accounting, record-keeping and legal obligations; and
• establish, exercise or defend legal claims and manage risks to health or safety.
We will not use health information for direct marketing unless we have the consent required by law.
5. Treatment photographs and videos
We may take photographs or videos where reasonably necessary for consultation, treatment planning, clinical records, monitoring progress or client safety. Clinical images form part of the client record and are handled as health information.
We will seek separate, specific consent before using an identifiable image for advertising, social media, education or another purpose beyond providing and documenting your care. You may decline promotional use without affecting your access to services. Where consent can legally be withdrawn, withdrawal will apply to future use but may not allow us to retrieve material already lawfully published or distributed.
6. When we may disclose information
We may disclose personal information, where reasonably necessary, to:
• practitioners, employees and contractors involved in providing or supporting your care;
• authorised medical practitioners, prescribers, pharmacies, pathology providers or other health professionals involved in your care;
• Fresha and other appointment, communication or client-management service providers;
• WooCommerce, website hosts, IT support, cloud storage, analytics and cybersecurity providers;
• payment processors, banks, accountants and professional advisers;
• delivery, courier and product-supply providers;
• insurers, regulators, courts, law-enforcement bodies or government agencies where required or authorised by law; and
• another person or organisation where you have consented or would reasonably expect the disclosure.
We do not sell personal information.
7. Online bookings, purchases and third-party services
Our website may connect with third-party services, including Fresha for appointments, WooCommerce for online shopping, payment providers, Google services, maps, analytics, social media and delivery services. When you use those services, the third party may collect or process information under its own privacy policy. We encourage you to review the privacy terms of any third-party service you use.
Links to external websites are provided for convenience. We are not responsible for the privacy practices or content of third-party websites.
8. Cookies and website analytics
Our website may use cookies and similar technologies to operate the website, remember preferences, maintain shopping carts, support checkout, understand website traffic, improve performance and help protect against fraud.
You can restrict or delete cookies through your browser settings. Some website, account, cart or checkout functions may not work correctly if cookies are disabled. Where required, we will request consent before using non-essential cookies.
9. Direct marketing
With your consent, or where otherwise permitted by law, we may contact you about services, products, events, offers or clinic news. You can opt out at any time by using the unsubscribe option in a message or contacting us using the details below.
Opting out of marketing will not stop essential communications about appointments, treatment, safety, orders, payments or changes to services you use.
10. Storage and security
We may hold information electronically and in hard-copy records. We take reasonable steps appropriate to the sensitivity of the information to protect it from misuse, interference, loss, and unauthorised access, modification or disclosure. These steps may include access controls, secure accounts, reputable service providers, staff confidentiality requirements and secure disposal practices.
No online system or transmission is completely secure. If a data breach occurs, we will assess and respond to it in accordance with applicable legal obligations, including the Notifiable Data Breaches scheme where applicable.
11. Overseas disclosure and processing
Some technology, booking, website, analytics, payment, cloud or communication providers may store or process information outside Australia. Depending on the provider and service used, overseas locations may include the United States, the United Kingdom, countries in the European Economic Area and other countries in which those providers or their subcontractors operate.
Where required, we take reasonable steps in relation to overseas handling of personal information. Third-party providers may also handle information under their own privacy policies and applicable laws.
12. Retention and deletion
We retain personal information only for as long as reasonably necessary for the purposes described in this policy and to meet clinical, professional, insurance, taxation, accounting and legal requirements. Retention periods vary according to the type of record and applicable obligations.
When information is no longer required, we take reasonable steps to securely destroy it or permanently de-identify it, unless we are required or permitted to retain it.
13. Access and correction
You may request access to personal information we hold about you or ask us to correct information that is inaccurate, out of date, incomplete, irrelevant or misleading.
Please contact us using the details below. We may need to verify your identity before responding. In some circumstances, the law permits or requires us to refuse access or correction. If that occurs, we will generally provide written reasons and explain available complaint options. We aim to respond within a reasonable period.
14. Privacy complaints
If you have a privacy question or complaint, please contact us in writing and provide enough information for us to investigate. We will acknowledge and assess your complaint and aim to provide a response within 30 days. If we need more time, we will let you know.
If you are not satisfied with our response, you may contact the Office of the Australian Information Commissioner (OAIC):
Website: www.oaic.gov.au
Telephone: 1300 363 992
15. Changes to this policy
We may update this Privacy Policy when our practices, providers or legal obligations change. The current version will be published on our website with the date it was last updated.
16. Contact us
A Scent of Beauty
Shop 4, 217 Pimpala Road
Woodcroft SA 5162
Email: admin@ascentofbeauty.com.au
Telephone: (08) 8322 6711
Mobile: 0490 668 411
